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Prof. Dr. rer. oec.
Valerie Wulfhorst

FB Elektrische Energietechnik Soest

Business Administration,
focus on Controlling

Zur Person

Education

1998-2003: Studies in Business Administration, University of Paderborn

2003-2008: Doctorate as Dr. rer. oec., Ruhr-University of Bochum, PhD topic: Marketing Assets and Financial Performance – an Analysis Based on the Example of Customer Satisfaction and Economic Value Added

Academic Experience

2003-2009: Research and Teaching Assistant, Ruhr-University of Bochum and University of Paderborn, Department of Business Administration, focus on Marketing, Prof. Dr. Mario Rese

Practical Experience

2009-current: Professor for Business Administration, focus on Controlling, Fachhochschule Südwestfalen, Center for Business Education, Study Course Director “International Management and Information Systems”

2000-current: Management of the Bakery “Wulfhorst – Brotmanufaktur“, focus on Marketing, Finance, Controlling

2003-2009: Self-employed Consultant, business projects, e.g. for ThyssenKrupp, DaimlerChrysler, Vogelsänger Event etc.

2001: Mercedes-Benz USA, LLC, Montvale/New Jersey

2001: Miele & Cie. GmbH & Co., Gütersloh

2000: Alcina Cosmetic Dr. Kurt Wolff GmbH & Co. KG, Bielefeld

1999 & 2000: Mercedes-Benz Niederlassung OWL, Bielefeld

1999: Greiffenhagen GmbH, Bielefeld

1998: Dr. August Oetker Nahrungsmittel KG, Bielefeld

Scholarships

2004: Universitätsgesellschaft Paderborn, Award for the best diploma thesis

2004-2007: e-fellows.net, Online-Scholarship

2007: Deutsche Forschungsgemeinschaft, Conference Scholarship INFORMS Marketing Science Conference, Singapur

2008: Alwin Reemtsma-Stiftung, Research Project “Measuring the Financial Outcome of Marketing“, INFORMS Marketing Science Conference, Vancouver

Research Project: City Lab Südwestfalen

Publications

Monography

Wulfhorst, V. (2008): Marketing Assets & finanzieller Erfolg – eine Analyse am Beispiel von Kundenzufriedenheit und Economic Value Added, Marburg: Tectum, 2008.

Reviewed Journal Articles

Rese, M./Wulfhorst, V. (2009): The Influence of Customer Relationship Metrics on Shareholder Value, in: Journal of Business Market Management, Vol. 3, No. 1, 2009, S. 51-64.

Rese, M./Herter, V. (2008): Der Einfluss von Marketing Assets auf den Shareholder Value, in: Marketing Review St. Gallen (formerly: Thexis), Vol. 9, No. 2, 2008, S. 14-17.

Reviewed Conference Papers

Bärsch, S. Bollweg, L. Weber, P., Wittemund, T. and Wulfhorst, V. (2021): Local Retail Under Fire: Local Shopping Platforms Revisited Pre and During the Corona Crisis, 16. Internationale Tagung Wirtschaftsinformatik, Duisburg-Essen, März 2021.

Bärsch, S., Lackes, R., Siepermann, M. and Wulfhorst, V. (2020): Nothing but Cash? Mobile Payment Acceptance in Germany, International Conference on Information Systems (ICIS), India, 2020.

Bärsch/Bollweg/Lackes/Siepermann/Weber/Wulfhorst (2019): Local Shopping Platforms – Harnessing Locational Advantages for the Digital Transformation of Local Retail Outlets: A Content Analysis, 14. Internationale Tagung Wirtschaftsinformatik, Siegen, Februar 2019.

Rese, M./Herter, V. (2008): Measuring the Financial Outcome of Marketing: Matching Performance Measures with Marketing Actions, INFORMS Marketing Science Conference, Vancouver, 2008.

Rese, M./Herter, V. (2008): Marketing Controlling with VAR Models: Opportunities and Limitations, Proceedings on the 3rd Annual International Conference on Business Market Management, St. Gallen, März 2008.

Rese, M./Herter, V. (2007): Measuring Marketing Success from a Value-Based Perspective, INFORMS Marketing Science Conference, Singapore Management University, 2007.

Rese, M./Herter, V. (2007): The Influences of Marketing Assets on Shareholder Value, Proceedings on the 2nd International Conference on Business Market Management, Delft, 2007.

Rese, M./Herter, V. (2007): The Influence of Customer Relationship Metrics on Shareholder Value, Relationship Marketing Summit, Buenos Aires, 2007.

Rese, M./Graefe, G./Herter, V. (2004): Mangelnde Relevanz als Informationsqualitätsproblem in unternehmerischen Entscheidungsprozessen, in: Dadam, P./Reichert, M. (Hrsg.): Informatik 2004 – Informatik verbindet, Band 1, Bonn: Gesellschaft für Informatik, 2004, S. 249-253.

Rese, M./Graefe, G./Herter, V. (2004): Relevance as an Information Quality Problem in Corporate Decision-Making Processes, in: Grundspenkis, J./Kirikova, M. (Eds.): CAiSE’04 Workshops, Vol. 2, Riga: Technical University, 2004, S. 25-36.

Journal & Book Articles

Wulfhorst, V. (2019): Teufelskreis durchbrechen, in: Südwestfälische Wirtschaft, Vol. 75, No. 4, 2019, S. 41/42.

Rese, M. †/Wulfhorst, V. (2015): Preise und Kosten – Preisbeurteilung im Industriegüterbereich, in: Backhaus, K./Voeth, M. (Hrsg.): Handbuch Business-to-Business Marketing, Wiesbaden: Springer, 2015, S. 517-535.

Rese, M. †/Wulfhorst, V. (2015): Measuring the Success of Customer Loyalty Activities, in: Hagen, J. U./Schürenkrämer (Hrsg.): Client Centricity – Relationship Management in Banking, Hamburg: Murmann, 2011, S. 91-111.

Rese, M./Wulfhorst, V. (2011): Messbarkeit des Erfolgs von Kundenbindungsmaßnahmen, in: Hagen, J. U./Schürenkrämer (Hrsg.): Die Wiederentdeckung des Kunden - Neue Perspektiven im Bankgeschäft, Hamburg: Murmann, 2011, S. 45-66.

Rese, M./Herter, V. (2005): Erfolgsbeurteilung und –kontrolle im Marketing, in: Wisu, Vol. 34, Nr. 8/9, 2005, S. 1010-1011.

Rese, M./Herter, V. (2005): Preise und Kosten - Preisbeurteilung im Industriegüterbereich, in: Backhaus, K. (Hrsg.): Handbuch Industriegütermarketing, Wiesbaden: Gabler, 2004, S. 969-988.

Conferences

03/2021 Internationale Tagung Wirtschaftsinformatik, Duisburg-Essen, Germany

12/2020 International Conference on Information Systems (ICIS), India

02/2019 Internationale Tagung Wirtschaftsinformatik, Siegen, Germany

06/2008 INFORMS Marketing Science Conference, Vancouver, Canada

03/2008 3rd Annual International Conference on Business Market Management, St. Gallen, Switzerland
Sponsorship of the Alwin Reemtsma-Stiftung

11/2008 Relationship Marketing Summit, Buenos Aires
Preparation of the paper by myself, presentation on the conference by Prof. Dr. Mario Rese because of my maternity leave

08/2007 Marketing Dynamics Conference, Groningen, Netherlands

06/2007 INFORMS Marketing Science Conference, Singapore Management University
Sponsorship of the Deutsche Forschungsgemeinschaft

03/2007 2nd International Conference on Business Market Management, Delft, Netherlands

08/2004 Informatik 2004, Ulm, Germany

04/2004 CAiSE’04 Workshops, Riga, Latvia